About Us

Our Story

Advanced Professionals Insurance & Benefit Solutions is a practice that was originally established in 1997. With hundreds of millions of insurance premiums under management, Advanced Professionals has extensive industry knowledge and long-standing relationships across the insurance and employee benefits industry. In 2017, Advanced Professionals joined what became Newfront, a firm based in San Mateo, Calif., that provides consulting services in risk management, insurance, human resources and retirement.

Our Values





Who We Are

We are an innovative consultancy that works with every part of the wholesale healthcare benefits ecosystem – from insurance carriers to plan sponsors to producers – to drive better outcomes and shared benefit.

What We Do

We support the growth of small and medium-sized businesses with wholesale benefits solutions tailored to their industries and aligned with their needs.

What We Solve

For everyone we work with, we make their lives easier and help them achieve their goals faster. We deliver value in many ways, but with the same end result: businesses that are stronger, healthier, and better positioned for the future.

Our Leadership

We are a unique division of Newfront that provides wholesale benefit consulting, benefit platform
management, product distribution management, and administrative services.

Keith VanderZanden

Keith VanderZanden

EVP, Wholesale Benefit Practice

Tom Waller

Tom Waller

VP, Business Manager

Nathan Edmondson

Nathan Edmondson

VP, Sales Manager